Madrid has earned the title of Most Desirable City in Europe in the Wanderlust Reader Travel Awards, as voted by Wanderlust magazine readers. The award ceremony took place at the Tate Modern in London, where top leaders in the travel industry gathered to celebrate this year’s winners.
Over 168,000 readers chose Madrid for its rich history, stunning architecture, and vibrant culinary scene. They also praised the city’s commitment to responsible tourism. A key highlight this year is the opening of the Royal Collections Gallery, adding even more to Madrid’s cultural offerings.
Leading the Way in European Travel
This year, Madrid surpassed other popular destinations like Istanbul, Lisbon, and Copenhagen, rising from fifth place last year to take the top spot. This achievement reflects Madrid’s growing reputation as an appealing, unique destination that offers visitors a memorable experience.
Almudena Maíllo, Madrid’s Delegate for Tourism, shared the pride of local residents. She noted that Madrid’s welcoming spirit, cultural attractions, and lively atmosphere make it a favorite for travelers worldwide.
A Top Choice for Business and Leisure
Madrid is more than a vacation spot. It’s also a top destination for conferences and business events. Ranking as the world’s third-best urban destination, according to Euromonitor, Madrid has also been recognized by the World Travel Awards as Europe’s Best Meetings & Conferences Destination. This distinction highlights how Madrid successfully blends history, modernity, and hospitality.
At Lotus DMC, we are thrilled to present Madrid as a destination that offers memorable experiences. Whether you’re here for its history or planning a corporate event, Madrid has the perfect mix of charm and innovation.
